Social Media Specialist

Key responsibilities

• Create engaging and creative content for social media and digital platforms

• Handle documentation for school events and activities

• Manage and maintain the school's social media accounts and digital presence

• Develop content plans, digital campaigns, and branding strategies

• Write captions, scripts, website content, and promotional materials

• Support SEO initiatives and optimize digital content visibility

• Monitor social media engagement, website traffic, and audience growth

• Ensure brand consistency across all digital platforms

• Stay updated with educational trends and create relevant content aligned with the school's vision and target audience

Requirements

• Bachelor's Degree in Communication, Marketing, Film, or related field

• Minimum 1 year of experience in Social Media or Content Creation

• Proficient in editing software (e.g. CapCut, Adobe Lightroom)

• Strong photography and videography skills

• Good copywriting and content writing abilities

• Able to create storyboard concepts and scripts for digital content

• Familiar with scriptwriting tools/software

• Creative, detail-oriented, and up-to-date with social media and digital marketing trends

• Basic understanding of SEO and digital presence management across platforms