Social Media Specialist

About the role

We are seeking a creative Social Media Specialist who is up-to-date with digital trends and able to develop social media as part of the company's branding and marketing strategy.

Key responsibilities

• Manage and develop the company's social media accounts

• Create content plans and ideas relevant to target audience

• Create, edit, and publish content for various platforms

• Follow social media trends and develop engaging content ideas

• Increase engagement and build the company's online presence

• Monitor content performance and create regular reports

• Coordinate with related teams for content and campaign needs

• Help execute digital marketing campaigns or activities

About you

• Minimum 2 years of experience in Social Media, Content, Digital Marketing, or related field

• Understand platforms such as TikTok, Instagram, and LinkedIn

• Creative with strong content ideation abilities

• Understand social media trends and characteristics of each platform

• Basic copywriting skills

• Able to use Canva, CapCut, or other editing tools

• Understand basic social media analytics and performance metrics

• Communicative, proactive, and able to work with deadlines

• Able to work independently and in a team

• Experience in technology, AI, digital content, or e-commerce is a plus