Social Media Specialist

Social Media Specialist

Job Description

1. Plan and create engaging content for Instagram, TikTok, and other social media platforms, including scripts, captions, images, and short-form videos.

2. Manage end-to-end content production, from planning and shooting to editing and publishing, including regular visits to workshops.

3. Collaborate with technicians, Service Advisors, customers, and franchise workshops to develop relevant automotive and promotional content.

4. Support marketing campaigns by creating content variations and promotional materials tailored to target audiences and campaign objectives.

5. Monitor social media performance, organize content assets, and use insights and data to improve content quality, reach, and engagement.

Qualifications

1. Bachelor's degree in Marketing, Communication, Media, or a related field.

2. 1–3 years of experience in social media management or content creation.

3. Strong portfolio demonstrating skills in content planning, shooting, video editing, and social media content production.

4. Familiar with Instagram, TikTok, and other social media platforms.

5. Proficient in CapCut, Canva, or similar editing and design tools. Experience with Adobe Creative Suite and YouTube is a plus.

6. Strong Indonesian copywriting and communication skills, with basic English communication skills.

7. Basic understanding of social media analytics and content performance metrics.

8. Creative, proactive, and well-organized, with the ability to collaborate across teams.

9. Comfortable visiting workshops and willing to learn about the automotive industry.