Social Media Specialist

Job Description:

1. Plan and create engaging content for Instagram, TikTok, and other social media platforms, including scripts, captions, and short videos.

2. Handle end-to-end content production, including planning, shooting, editing, and publishing, with regular visits to workshops.

3. Collaborate with technicians, Service Advisors, customers, and franchise workshops to create relevant automotive and promotional content.

4. Support marketing campaigns by creating content variations and promotional materials based on target audiences and campaign objectives.

5. Monitor content performance and maintain content assets, using insights and data to continuously improve content quality and engagement.

Qualifications:

1. Bachelor’s degree in Marketing, Communication, Media, or related fields, with 1–3 years of experience in social media or content creation.

2. Strong portfolio demonstrating experience in content planning, shooting, video editing, and social media content creation.

3. Familiar with Instagram and TikTok; proficient in CapCut, Canva, or similar tools. Adobe and YouTube experience is a plus.

4. Strong Indonesian copywriting and communication skills, with basic English communication ability and basic understanding of social media analytics.

5. Creative, proactive, and organized; comfortable visiting workshops, communicating with different teams, and willing to learn about the automotive industry.