Social Media Marketing Staff

About the role

This is a Social Media Content Creator role focused on planning, creating, and managing engaging content across social media platforms, particularly Instagram Reels, Stories, TikTok, and Feed. The role involves developing content strategies, executing daily operations, building community engagement, and analysing performance metrics to drive brand growth.

Key responsibilities

• Develop weekly and monthly content calendars aligned with brand strategy

• Create concepts, captions, and short-form visual/video content for social media platforms (Instagram Reels, Stories, TikTok, Feed)

• Identify and leverage relevant social media trends, trending topics, audio, memes, and current video formats

• Upload content consistently according to established schedules

• Optimise platform features including hashtags, location tags, co-author options, and product tagging to increase reach and engagement

• Respond to direct messages, comments, and mentions from followers using appropriate brand tone of voice

• Initiate active interactions in comments and related accounts to build strong audience relationships

• Monitor and record daily/weekly content performance metrics (reach, impressions, engagement rate, follower growth)

• Prepare weekly/monthly reports on content effectiveness and provide actionable improvement suggestions

About you

• Minimum D3/S1 qualification (Communication, Marketing, Visual Communication Design, or related field preferred)

• Minimum 1 year experience in social media management or content creation (fresh graduates with relevant portfolio welcome)

• Proficient in simple design and video editing applications on smartphone/laptop (CapCut, Canva, Photoshop, Premiere Pro)

• Familiar with and understand core algorithms of major social media platforms (Instagram, TikTok, YouTube Shorts)

• Strong copywriting and communication skills with ability to create compelling content

• Creative, innovative, and up-to-date with current digital trends

• Strong sense of ownership and attention to detail

• Able to work independently and collaborate efficiently within a team

• Experience as on-camera talent for short-form video content (Reels/TikTok) is a plus

• Understanding of social media advertising fundamentals (Meta Ads / TikTok Ads Manager) is a plus