Social Media Marketing Specialist

About MixWork & Our Client

MixWork Pte. Ltd. is a Singapore-based HR outsourcing partner providing Employer of Record, BPO and talent acquisition services across South East Asia. We hold the employment relationship and handle compliance, payroll and HR administration, so that our clients can build offshore teams without setting up a local entity.

Our client is a Singapore-based boutique pilates and wellness studio with a growing membership base. They are bringing their social media in-house and looking for one person to own it completely, from research and strategy through to producing the content and reporting on what it achieved.

Role Summary

This is an end-to-end social media role. You own the channel, not a slice of it. You will research the market and the audience, build the content strategy and posting plan, produce the content yourself from the raw video and photography provided, publish it, and report on how it performed. Then you use what the numbers tell you to decide what comes next.

We are looking for someone who understands marketing, not just social media. You should be able to connect what you post to what the business is trying to achieve, and explain why one piece of content earns its place and another does not. Taste matters here. You will be making judgement calls on how things look and feel, and those calls need to be right for a premium wellness brand.

You will report directly to the founder, with a short line between a recommendation and a decision. You are expected to propose the approach, explain your reasoning, and run the plan without daily instruction.

Key Responsibilities

• Own the social media strategy end to end, primarily Instagram, and justify it against business goals.

• Research the audience, the market and competing studios, and turn that into a clear content direction.

• Build and run the content calendar, planning ahead rather than posting reactively.

• Turn raw video and photo assets into finished posts, Reels and stories yourself, including editing, captions and hashtags.

• Write a copy that sounds like the brand and speaks to the audience it is meant to reach.

• Publish and schedule content consistently.

• Track performance in Meta Business Suite, understand what is working and why, and change what is not.

• Produce a regular performance report against a consistent set of KPIs, carried forward from one cycle to the next rather than rebuilt each time.

• Set out a one to two month forward work plan and track it in a project management tool so progress is visible against tasks.

Required Qualifications & Experience

• 3 to 5 years in social media or digital marketing

• Able to build a social media strategy from research, not just execute a brief handed to you.

• Hands-on content production. You can take raw footage and photos and produce finished posts and Reels yourself, using Canva, CapCut, Adobe or equivalent.

• Strong visual judgement. You know what looks good and can explain why.

• A real understanding of marketing. You can connect content decisions to business outcomes.

• Confident reading performance data in Meta Business Suite and acting on it.

• Strong copywriting in English, with a feel for tone and audience.

• Able to work independently. You will not receive daily instructions and will be expected to deliver between check-ins.

• Reliable and responsible, comfortable owning a function rather than waiting to be assigned tasks.

• Professional English, written and spoken.

Nice to Have

• Experience in pilates, yoga, fitness, wellness or a premium lifestyle brand. 

• Experience marketing to a Singapore or wider South East Asian audience.

• Working knowledge of SEO and content marketing, including keyword research and blog writing.

• Experience running paid social campaigns on Meta.

• Experience establishing a marketing function from scratch in a small or founder-led business.

Statutory Provisions & Compliance

• Flexible Medical Benefit: Supplementary medical coverage on top of statutory BPJS enrolment.

• Full Legal Compliance: The employment contract will be managed under MixWork Indonesia, with full adherence to prevailing Indonesian labour law, including Law No. 13 of 2003 on Manpower and its subsequent amendments. Final statutory contract language is subject to review by qualified local legal counsel.

• Healthcare & Social Security: Enrolment in BPJS Kesehatan and BPJS Ketenagakerjaan in accordance with statutory requirements.

• Religious Holiday Allowance: Tunjangan Hari Raya (THR) paid in line with statutory regulations.

Important Notes

• Language Requirement: As this is an international role, all screenings and interviews will be conducted exclusively in English.

• Equal Opportunity Employer: MixWork Pte. Ltd. is an equal opportunity employer. We welcome applications from all qualified candidates regardless of race, religion, gender, age, marital status, or disability.