Social Media and Marketing Campaign Specialist

About the role

Bmart is seeking a creative professional to develop social media strategies and marketing activities for our outlet. You will transform creative ideas into engaging content and campaigns that drive results.

Key responsibilities

• Develop social media strategy and monthly content calendar

• Create content ideas, produce photos/videos, write captions, and manage publication scheduling

• Plan and execute promotional campaigns, product launches, and outlet events

• Coordinate with outlet team to ensure campaign success

• Manage collaborations with KOLs, communities, and partners

• Monitor content and campaign performance, provide evaluation and improvement recommendations

• Maintain consistent brand communication and support responsible consumption messaging

About you

• Relevant experience in social media or marketing; retail, F&B, or lifestyle experience is a plus

• Understanding of Instagram, TikTok, content trends, and audience behaviour

• Ability to create short-form videos and perform basic editing using CapCut, Canva, or similar tools

• Strong copywriting, campaign planning, and coordination skills

• Understanding of social media insights; Meta Ads experience is a plus

• Creative, organised, proactive, and willing to shoot content directly at outlet locations

• Willing to work professionally with alcoholic beverage product category