Affiliate & KOL Acquisition (Trading App)

About MixWork & Our Client

MixWork is Indonesia's leading Employer of Record and professional recruitment platform, helping international businesses hire, build and manage exceptional teams that support their business operations. An AI-native company with in-country HR expertise, we provide Employer of Record (EOR), Professional Recruitment and Business Process Outsourcing (BPO) services from our offices in Singapore and Jakarta.

Our client is a Jakarta-based futures brokerage firm offering Forex, Commodity and Stock Index trading services through its mobile application, and is licensed and supervised by Indonesian regulators. The company is looking for an Affiliate & KOL Acquisition Manager (Trading App) to own and grow its KOL and partnership programme and drive client acquisition.

Role Summary

This is a hands-on acquisition role, not a brand or social media role. You will personally find, approach, negotiate with and convert KOLs and affiliates into active partners, and you will be measured on the FTD they bring in. You will own and grow the company's partnership and Key Opinion Leader (KOL) ecosystem within a specific category, such as finance or gaming KOLs. 

Supported by a dedicated KOL admin and reporting to the Head of Business Development, you will provide insights and recommendations to grow the programme and maximise partner-driven client acquisition. You will also work closely with Marketing, Sales and Compliance teams. Performance is measured primarily by FTD generated, with KOL/UGC engagement tracked as a supporting indicator.

Key Responsibilities

• Identify, source and recruit high-potential KOLs and partners within the assigned category, building a strong and consistent pipeline.

• Personally approach and pitch prospective KOLs, using tailored tactics such as custom partnership schemes based on audience size, sponsored meetups or events, and face-to-face pitches to convert leads into signed partners.

• Own and allocate your monthly KOL budget, control costs, and track cost per FTD and return for each partner.

• Own the end-to-end KOL/partner funnel: outreach, onboarding, activation and conversion to referred FTD.

• Monitor KOL and affiliate performance, identify underperformance and implement strategies to improve activation and FTD conversion rates.

• Optimise partnership structures, commission schemes and incentive programmes to attract and retain top-performing KOLs.

• Oversee programme reporting and manage monthly reporting, including KOL pipeline, engagement (UGC) activity and referred FTD.

• Ensure all partnership and KOL engagements comply with BAPPEBTI, OJK and other applicable regulatory and promotional requirements.

• Partner with cross-functional teams (Marketing, Sales, Compliance) to align on messaging, targeting and programme design.

• Drive process improvements, system enhancements and automation initiatives within the affiliate function.

• Provide insights and recommendations to senior management to grow the programme and maximise partner-driven client acquisition.

Required Qualifications & Experience

• At least 2 years of hands-on experience acquiring KOLs, affiliates or partners, where you personally sourced, negotiated with and onboarded them. General digital marketing, social media management or brand partnership experience alone is not sufficient.

• Experience in financial services, brokerage, fintech, crypto or capital markets is required.

• Has owned and managed a KOL or affiliate budget, with results measured on conversions (sign-ups, FTD, CPA or affiliate sales), not reach or views.

• Proven track record in sourcing and managing KOL/affiliate partnerships, with demonstrated results against activation and FTD/conversion targets.

• Strong understanding of Indonesia's digital marketing, partnership marketing and KOL/influencer landscape.

• Self-driven, creative problem-solver who is comfortable doing the outreach, negotiation and reporting yourself.

• High level of integrity, attention to detail and strategic thinking.

• Strong willingness to learn and a continuous improvement mindset.

Core Skills & Competencies

Partnership and Tracking Tools

• CRM tools

• Affiliate tracking tools

Domain Knowledge

• KOL/influencer marketing in Indonesia

• Digital and partnership marketing

• BAPPEBTI and OJK regulatory and promotional requirements

Nice to Have

• Experience utilising AI tools to assist productivity.

• An existing network of KOLs or a ready list of potential leads in finance, trading, crypto or gaming.

Important Notes

• Language Requirement: Candidates must submit their resumes in English and complete the interview entirely in English, as English is the primary language used for daily work. A minimum English proficiency level of B2 (CEFR) is required.

• Equal Opportunity Employer: MixWork is an equal opportunity employer and welcomes applicants from all backgrounds.

• Not a Fit: This role is not a fit if your experience is mainly in brand marketing, social media management, content creation or SEO, or KOL work was only a small part of your role.