Senior Event Account Executive

About the Role

Drive business growth by identifying new market opportunities, pitching innovative concepts, and closing deals for corporate events and booth exhibition projects. Oversee the entire sales lifecycle from initial brief to contract signing and client retention, ensuring client brand objectives are met while maximizing company revenue and project profitability.

Key Responsibilities

• Business Development & Lead Generation: Proactively research, prospect, and pitch to corporate clients, agencies, and brand managers to secure new projects for events and booth exhibition events.

• Client Relationship & Account Management: Build, nurture, and maintain long-term strategic relationships with key decision-makers to drive repeat business for annual trade shows and booth exhibition events.

• Pitching & Proposal Creation: Lead the development of winning sales pitches and commercial proposals by collaborating closely with Creative, 3D Spatial Design, and Technical teams for events and booth exhibition events.

• Costing, Budgeting & Deal Closure: Prepare project quotations, conduct pricing negotiations, and establish profitable contract terms for events and booth exhibition events to meet company margin targets.

• Client & Internal Alignment: Translate client requirements accurately during internal handovers to Project Managers, Operations, and Production teams to ensure event setups and booth exhibition builds meet client expectations.

• Market & Competitor Analysis: Monitor industry trends, trade show schedules, and competitor strategies within the event and booth exhibition market to refine sales approaches.

• Post-Event Client Retention: Conduct post-event debriefs, measure client satisfaction, and handle contract renewals or follow-up opportunities for future events and booth exhibition events.

Work Experience

• At least 2–3 years of proven sales or business development experience in event management, exhibition contracting, Event Organizing (EO), or experiential marketing agencies.

• Track record of successfully acquiring and managing corporate clients specifically for trade shows, brand activations, and booth exhibition events.

Technical Skills & Languages

• Strong understanding of commercial pricing, cost structure calculation, and quotation generation for events and booth exhibition builds.

• Basic capability to read 3D spatial design concepts and structural proposals for exhibition booths.

• Professional fluency in English (both written and spoken) for corporate client presentations, and native proficiency in Indonesian.

Competencies & Work Style

• Strong negotiation, consultative selling, and persuasive presentation skills.

• Goal-oriented mindset with a track record of meeting or exceeding sales targets.

• Ability to work collaboratively with cross-functional teams (Design, Production, Operations) in a fast-paced environment.