Senior Category (Makeup/Skincare/Personal Care)

Kami akan mengarahkan Anda ke situs tempat lowongan diposting untuk menyelesaikan lamaran.

Deskripsi pekerjaan

Deskripsi Pekerjaan Category Strategy & Business Planning

Develop and lead integrated category growth strategies across all offline channels
Define category vision, channel roles, shopper missions, and growth opportunities by trade format
Build and execute annual category roadmaps aligned with company growth objectives and brand priorities
Identify white space opportunities and recommend strategic initiatives to accelerate category performance

Channel & Customer Strategy

Partner closely with Sales and Key Account teams to integrate category strategies into Joint Business Plans (JBPs)
Drive customer and channel segmentation strategies to maximize growth opportunities
Influence assortment, shelving, pricing, and promotional strategies to improve category performance and shopper conversion
Lead strategic discussions with key retail partners and internal stakeholders

Insights & Commercial Performance

Utilize Nielsen, Kantar, internal sales data, and market intelligence to identify actionable business opportunities
Monitor category performance metrics including market share, sell-out, distribution, and channel productivity
Translate complex data into clear commercial recommendations and strategic actions for senior management

Portfolio & Promotion Management

Recommend SKU prioritization and channel-specific assortment strategies
Collaborate with Pricing and Trade Marketing teams to optimize promotional effectiveness and profitability
Support innovation launches by ensuring strong offline channel readiness and execution excellence

Cross-functional Leadership

Act as the voice of category, shopper, and channel within strategic business discussions
Collaborate effectively with Brand, Sales, Trade Marketing, Supply Chain, Finance, and Data Analytics teams
Influence stakeholders through strong business storytelling, strategic thinking, and commercial recommendations

Requirements

Bachelor’s degree in Marketing, Business, Economics, or any related field
Minimum 5 years of experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG or Beauty/Personal Care industry
Strong professional communication skills in English
Strong understanding of Indonesia’s offline retail landscape, including GT, MT, and MTI
Proven track record in developing category growth strategies and influencing commercial decisions
Strong commercial acumen with the ability to balance strategic thinking and business impact
Excellent stakeholder management and cross-functional collaboration skills
Highly analytical with the ability to translate data into actionable business recommendations
Experience using Nielsen, Kantar, and advanced Excel/PowerPoint
Strong presentation, communication, and leadership capabilities

Referensi: 204663 · Berlaku sampai 7 November 2026