Sales Representative - General Trade

About the role

This is a Sales Representative position focused on General Trade (GT) market expansion and revenue growth. You will be responsible for opening new markets, expanding distributor and retail networks, developing potential customers, and driving sustainable sales growth in the packaging industry.

Key responsibilities

• Conduct market research, customer visits, canvassing, and acquisition of new customers within assigned sales areas

• Develop networks of plastic shops, packaging stores, wholesalers, distributors, resellers, and other General Trade customers

• Map potential areas, analyse competitors, and identify sales opportunities

• Build prospect databases and maintain consistent prospecting activities

• Achieve targets for new customer acquisition and territory development

• Conduct product presentations, price negotiations, and sales closing

• Achieve revenue targets, gross margin targets, and customer growth according to company standards

• Develop sales through cross-selling and upselling across product categories

• Maintain business relationships with stores, wholesalers, resellers, and distributors

• Prepare activity reports, prospect tracking, quotations, sales closing, and performance achievement

About you

• Minimum education: SMA/SMK or equivalent; D3/S1 is an advantage

• Minimum 1–2 years experience as Sales General Trade, Field Sales, Sales Distributor, or Sales FMCG

• Experience in sales of packaging products, plastics, paper, FMCG, or business supplies is an advantage

• Experience with canvassing, opening new customers, negotiation, and sales closing

• Existing network of shops, wholesalers, resellers, or distributors is an advantage

• Accustomed to working with sales targets and field visit activities

• Able to develop territories and manage customer relationships independently

• Strong communication, negotiation, and problem-solving skills

• Able to use smartphones and digital applications for work reporting

• Own vehicle and valid driving licence required to support mobility

About us

PT Sanpota Batara Indonesia is a company specialising in food, beverage, and industrial packaging (B2B Packaging Specialist). We provide a range of plastic and paper packaging products for the Food & Beverage industry, HOREKA, retail, food processing, and various other business needs. We are expanding our distribution network and market development, seeking individuals with high sales drive, business networking capability, and entrepreneurial spirit.

Benefits

• Opportunity to develop business networks in the packaging and B2B distribution industry

• Diverse product portfolio to support cross-selling and repeat order opportunities

• Opportunity to build markets and develop sales territories

• Dynamic work environment with focus on growth and performance achievement

• Opportunity for competency development and career advancement in Sales and Business Development