Business Development – B2B, HORECA & Industrial

About the role

PT Sanpota Batara Indonesia is a company in the distribution and plastic and paper packaging solutions sector for various business needs, ranging from restaurants, F&B networks, catering, hotels, to food manufacturing industries. We provide various food packaging, custom packaging, and business operational needs with a focus on product quality, cost efficiency, and supply reliability. We are seeking a Business Development Executive who has the ability to build relationships, open new business opportunities, and develop long-term B2B collaborations.

Key responsibilities

• Identify, prospect, and acquire new B2B customers; approach purchasing, procurement, operational managers, business owners, and decision makers

• Build sales pipeline from prospecting, meeting, sampling, negotiation, to closing; develop account potential with repeat purchase value

• Penetrate markets in restaurant chains, coffee shop chains, beverage brands, bakeries, catering, hotels, and food service

• Develop sales opportunities to food manufacturing, central kitchens, frozen food, and related industries

• Analyze packaging needs, consumption volume, product specifications, and customer purchase potential

• Identify long-term collaboration opportunities through supply contracts and custom packaging projects

• Provide packaging product solutions suited to customer operational needs and budget

• Execute presentation, pricing offer, negotiation, and sample procurement coordination processes

• Identify cross-selling opportunities and custom product development

• Manage prospect database and project development through CRM; prepare sales pipeline reports, forecasts, customer activity, and closing opportunities

About you

• Minimum D3/S1 education in any field; Marketing, Management, Business, or related fields are advantageous

• Preferred minimum 2 years experience in B2B Sales, Business Development, Corporate Sales, or Key Account Management

• Experience in packaging industry, F&B supply chain, food service, FMCG B2B, or industrial supplies is advantageous

• Strong communication, presentation, negotiation, and relationship building capabilities

• Proactive, confident, persuasive, and comfortable meeting customers and conducting field activities

• Ability to develop prospects from cold outreach to active customers

• Proficient in Microsoft Excel, CRM, or sales reporting tools

• Analytical capability in understanding customer needs and business potential

• Target-oriented, open to feedback, and able to work independently and in teams

• Willing to conduct customer visits in the Jabodetabek region

About us

PT Sanpota Batara Indonesia adalah perusahaan yang bergerak di bidang distribusi dan solusi kemasan plastik serta kertas untuk berbagai kebutuhan bisnis, mulai dari restoran, jaringan F&B, catering, hotel, hingga industri manufaktur makanan. Kami menyediakan berbagai produk food packaging, custom packaging, dan kebutuhan operasional bisnis dengan fokus pada kualitas produk, efisiensi biaya, serta keandalan suplai.