Sales Manager

Key Responsibilities

• Offline Sales (MT/GT): Manage Modern Trade key accounts (JBP, trading terms, listing fees) and Traditional Trade distributor networks to optimize sell-in/sell-out, coverage, and in-store execution.

• Online Sales (E-Commerce): Drive brand official store performance on Shopee, Tokopedia, Lazada, and TikTok Shop, overseeing digital merchandising, campaigns, pricing strategy, and platform ROI.

• Commercial & P&L: Manage channel sales forecasts, trade spend budgets, gross-to-net margins, and promotional ROI across all sales channels.

• Team Leadership: Set KPIs, direct trade marketing alignment, and manage field sales reps, key account managers, and digital store specialists.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field.

• Experience: 3+ years in FMCG sales (experience in specifically managing household care or home care categories will be a huge plus point)

• Channel Mastery: Proven track record handling both offline trade (Key Accounts/Distributors) and digital marketplaces simultaneously.

• Commercial Skills: Expertise in P&L management, Joint Business Planning (JBP), trade margin calculations, and contract negotiations.