Performance Marketing Specialist – Mandarin Speaker

About the role

This is a Performance Marketing role focused on planning, executing, and optimizing advertising campaigns across Google Ads, Meta Ads, and TikTok Ads with a strong focus on ROI and campaign performance.

Key responsibilities

• Plan, execute, and optimize advertising campaigns across Google Ads, Meta Ads, and TikTok Ads, with a strong focus on ROI and campaign performance

• Monitor campaign performance, analyze advertising data, and prepare regular performance and optimization reports

• Provide data-driven insights and recommendations to improve campaign efficiency, lead quality, and overall business growth

• Collaborate with the Design and Creative teams to develop high-converting ad creatives based on user behavior and campaign performance

• Monitor creative approval rates and analyze creative performance across different advertising platforms

• Conduct competitor analysis and market research to identify new advertising opportunities and market trends

• Explore and test new advertising formats and channels, including short-form video, feed ads, and display ads

• Ensure all advertising activities are aligned with the company's branding, marketing objectives, and business targets

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, with 1–3 years of relevant experience in Performance Marketing or Digital Advertising

• Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads

• Strong understanding of performance marketing, ROI optimization, campaign analytics, and digital advertising metrics

• Strong analytical skills with proficiency in Excel and the ability to make data-driven campaign optimization decisions

• Good communication and collaboration skills, with the ability to manage multiple campaigns in a fast-paced, target-driven environment

• Proficient in Mandarin/Chinese (Mandatory)

• Experience in Forex, Fintech, Digital, or Trading industries is a plus

📍 Work Arrangement: Full Work From Office (WFO)
📌 Location: Gatot Subroto, South Jakarta