Digital Advertising Specialist (Mandarin Speaker)

Job Responsibilities:

• Execute and optimize advertising campaigns across Google Ads (Search, UAC, YouTube, Display), Meta Ads, and TikTok Ads with full accountability for ROI

• Monitor and analyze advertising performance data, and prepare performance analysis and optimization reports

• Provide data-driven insights and optimization recommendations to improve campaign efficiency and business growth

• Collaborate with the design team to develop high-conversion ad creatives based on user behavior and campaign performance data

• Monitor creative approval rates and optimize creative performance across platforms

• Conduct competitor analysis and market trend research to identify new advertising opportunities

• Explore and test new advertising formats and channels, including short-form video, feed ads, and display ads

• Ensure advertising activities align with company branding and marketing objectives

Job Requirements:

• Bachelor’s degree or above in Marketing, Advertising, Communications, Business, or related fields

• Minimum 1-3 years of experience in Advertising Optimization or related fields

• Proficient in Chinese (mandatory) for communication and reporting purposes

• Hands-on experience with Google Ads, Meta Ads, and TikTok Ads campaign management

• Strong understanding of performance marketing, ROI optimization, and advertising analytics

• Proficient in Excel and capable of analyzing advertising performance data

• Strong analytical mindset with attention to detail and optimization skills

• Experience in performance marketing, media buying, or advertising optimization is preferred

• Good communication and cross-functional collaboration skills

• Ability to manage multiple campaigns in a fast-paced and target-driven environment

📍 Full Work From Office (WFO) – South Jakarta