Performance Marketing Specialist

Performance Marketing Specialist

Location: Indonesia
Employment Type: Full-time
Salary: IDR 6,500,000 - 9,000,000
Working Arrangement: Remote

Job Highlights

• Manage Meta Ads and Google Ads for international e-commerce markets.

• Take ownership of marketing planning, campaign strategy and performance optimization.

• Work across Shopify, email marketing, AI tools and creative development.

• Turn marketing ideas and data insights into measurable sales growth.

• Work directly with our Hong Kong team with the freedom to propose and execute new ideas.

About Us

Creations Un Limited is a Hong Kong-based product development company.

We develop innovative consumer electronics and lifestyle technology accessories, selling internationally through our Shopify e-commerce store across North America, Europe, Asia and Australia.

As our business continues to grow, we are looking for a hands-on, creative and analytical E-commerce & Performance Marketing Specialist to strengthen our in-house marketing team.

About the Role

We are looking for someone who can do more than simply run advertisements.

You should be able to plan marketing strategies, manage campaigns independently, analyze performance, identify problems and take action to improve results.

This role combines paid advertising, marketing planning, e-commerce optimization, email marketing and creative development.

You will work directly with our Hong Kong team and have the opportunity to contribute your own ideas to our international business growth.

Key Responsibilities

1. Marketing Planning & Strategy

• Develop monthly marketing plans, campaign strategies and promotional activities.

• Identify market opportunities, customer trends and areas for business growth.

• Plan campaign objectives, budgets, target audiences and creative directions.

• Evaluate marketing performance and recommend practical improvements.

2. Meta Ads & Google Ads Management

• Independently plan, launch, manage and optimize Meta Ads and Google Ads campaigns.

• Monitor ROAS, CPA, CTR, CPC, conversion rates and overall sales performance.

• Analyze campaign results, identify underperforming areas and take corrective action.

• Optimize campaign structures, audiences, creatives and budget allocation.

• Conduct A/B testing to improve advertising effectiveness and conversions.

3. E-commerce & Email Marketing

• Support Shopify sales growth through website and conversion optimization.

• Plan and execute email marketing campaigns, customer segmentation and automated email flows.

• Review customer journeys, product pages and landing pages to identify improvement opportunities.

• Analyze customer behaviour and develop strategies to improve customer acquisition and retention.

4. Creative Content & AI Tools

• Develop advertising concepts, creative ideas and campaign messaging.

• Create and edit basic marketing images and short videos using Canva, CapCut, Photoshop or similar tools.

• Perform simple product photography and video shooting for advertising content.

• Use AI tools for creative development, content production, marketing research and workflow improvement.

• Test different advertising visuals, videos, headlines and messaging to improve campaign performance.

• Social media page management

5. Performance Reporting & Optimization

• Track marketing results and prepare regular performance reports.

• Identify performance issues and propose clear, actionable solutions.

• Recommend new testing opportunities and strategies to improve sales.

• Communicate findings, marketing plans and progress directly with the Hong Kong team.

Requirements

• 3–5 years of experience in digital marketing, performance marketing or e-commerce.

• Proven hands-on experience managing both Meta Ads and Google Ads (MUST).

• Strong marketing planning skills, with the ability to independently develop and execute campaign strategies.

• Strong analytical and problem-solving skills, with a good understanding of advertising performance metrics.

• Experience in A/B testing, campaign optimization and budget management.

• Knowledge of email marketing, including campaigns, customer segmentation and automation.

• Familiarity with Shopify or other e-commerce platforms.

• Basic photography, image editing and short-form video editing skills.

• Ability to use AI tools effectively for marketing and creative production.

• Good creative judgment and understanding of effective advertising content.

• Proactive, organized and able to work independently with minimal supervision.

• Strong written and spoken English and Chinese are required. Cantonese is an advantage.

Additional Advantages

• Experience with Mailchimp, Shopify Email or other email marketing platforms.

• Knowledge of Google Analytics 4, Google Merchant Center, Meta Pixel and conversion tracking.

• Experience in Conversion Rate Optimization (CRO).

• Experience marketing consumer electronics, lifestyle products or DTC brands.

• Experience managing international e-commerce campaigns.

• SEO, AEO and GEO

What We Offer

• Flexible remote in Indonesia.

• Hands-on involvement in international e-commerce marketing.

• Direct collaboration with our Hong Kong team and decision-makers.

• Access to real advertising budgets, campaign performance data and Shopify sales insights.

• Opportunities to develop your skills and grow with our expanding business.

Who Will Succeed in This Role?

We value people who are curious, independent and results-driven.

You should be comfortable working directly with advertising platforms, interpreting data and turning insights into action.

Most importantly, we are looking for someone who can identify what needs to improve, develop a practical marketing plan and take ownership of making it happen.

Please send us your Portfolio of your advertising performance history.

If you enjoy combining marketing strategy, data analysis and creative thinking to grow an e-commerce business, we would love to hear from you.