Performance Marketing specialist

Performance Marketing Specialist (E-commerce & Growth)

Location: Indonesia (Fully Remote)
Employment Type: Full-time
Experience: 3–5 years
Salary: IDR 6,500,000–9,000,000 per month

Job Highlights

• Manage Meta Ads and Google Ads for international e-commerce markets.

• Develop marketing strategies, analyze performance and drive online sales growth.

• Work with Shopify, AI tools, competitor research and creative testing.

• Strong English communication skills required; Chinese is a plus.

• Fully remote position with exposure to international product launches.

About Us

Creations Un Limited is a Hong Kong-based product development company specializing in innovative consumer electronics and portable technology accessories.

We develop and market our own products internationally through Shopify, reaching customers across North America, Europe, Asia and Australia.

We are looking for a hands-on, analytical and creative Performance Marketing Specialist based in Indonesia to support our international e-commerce growth.

About the Role

We are looking for someone who can do more than simply launch advertisements.

You should be able to develop marketing plans, manage campaigns, analyze performance, research competitors and recommend practical solutions to improve online sales.

Your primary focus will be Meta Ads, Google Ads and e-commerce growth, while also supporting creative development, email marketing and occasional product launches.

You will work closely with our Hong Kong team to plan and execute marketing activities across international markets.

Key Responsibilities

1. Marketing Strategy & Competitor Research

• Develop monthly marketing plans and campaign strategies aligned with business objectives.

• Research competitors, including product positioning, pricing, advertising creatives, messaging and promotions.

• Identify international market trends, customer behaviour and growth opportunities.

• Translate research findings into practical marketing recommendations.

2. Meta Ads, Google Ads & Performance Optimization

• Independently manage and optimize Meta Ads and Google Ads campaigns.

• Plan campaign objectives, target audiences, budgets and creative testing strategies.

• Monitor ROAS, CPA, CTR, CPC, conversion rates and overall sales performance.

• Identify underperforming campaigns, investigate causes and recommend improvements.

• Conduct A/B testing across creatives, audiences, messaging and landing pages.

• Prepare regular performance reports with clear findings and next steps.

• Follow agreed marketing plans and obtain approval before significant campaign or budget changes.

3. E-commerce, Email Marketing & Creative Support

• Support Shopify sales growth through customer journey and conversion improvements.

• Assist with email marketing campaigns, customer segmentation and automated email flows.

• Develop advertising concepts and creative ideas based on campaign performance.

• Create or edit advertising images and short-form videos using Canva, CapCut, Photoshop or similar tools.

• Perform basic product photography or video shooting when required.

• Use AI tools for marketing research, creative development and content production.

4. Reporting & Special Projects

• Review marketing performance and identify opportunities to improve sales and advertising efficiency.

• Present performance insights, competitor comparisons and actionable recommendations.

• Support occasional new product launches and crowdfunding campaigns, including pre-launch marketing, lead generation and paid advertising.

Requirements

• 3–5 years of hands-on experience in performance marketing, digital marketing or e-commerce.

• Proven experience independently managing and optimizing both Meta Ads and Google Ads (MUST).

• Strong marketing planning, analytical and problem-solving skills.

• Good understanding of ROAS, CPA, CTR, CPC, conversion rates and A/B testing.

• Ability to conduct competitor research and recommend practical improvements.

• Experience with Shopify or other e-commerce platforms.

• Good knowledge of email marketing campaigns, segmentation and automation.

• Familiarity with AI tools for marketing research and creative development.

• Image editing, short-form video editing and product photography skills.

• Organized, proactive and responsible, with the ability to execute agreed plans independently and communicate progress clearly.

Language Requirements

• English (Required): Strong written and spoken English for daily communication, reporting and collaboration with our Hong Kong team.

• Chinese / Mandarin (Advantage): Candidates who can communicate in Chinese will receive additional consideration.

Additional Advantages

• Experience with Kickstarter, Indiegogo or other crowdfunding campaigns, particularly pre-launch marketing and lead generation.

• Knowledge of SEO, Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO).

• Familiarity with Mailchimp, Shopify Email or other email marketing platforms.

• Experience with Google Analytics 4, Google Merchant Center, Meta Pixel and conversion tracking.

• Knowledge of Conversion Rate Optimization (CRO).

• Experience with consumer electronics, technology accessories or international DTC brands.

• Familiarity with Meta Ads Library, Google Ads Transparency Center, or similar research tools.

What We Offer

• Full-time, fully remote position based in Indonesia.

• Opportunities to work on international e-commerce and product launch campaigns.

• Hands-on involvement in performance advertising, marketing planning and creative testing.

• Direct collaboration with our Hong Kong team.

• Exposure to AI marketing tools, e-commerce analytics and international growth strategies.

• Opportunities for professional development within a growing international business.

How to Apply

Please submit your updated CV together with a portfolio or case studies demonstrating your hands-on performance marketing experience.

Your application must include:

1. Marketing Portfolio / Campaign Examples: Examples of Meta Ads, Google Ads or e-commerce campaigns you have personally managed, including your responsibilities, strategies and results.

2. Monthly Advertising Budget: Specify the approximate monthly advertising spend you have personally managed for Meta Ads and Google Ads separately, preferably in USD.

3. Campaign Performance: Share measurable results such as ROAS, CPA, conversion improvements or sales growth, where available.

4. Marketing Planning & Optimization: Provide at least one example of how you identified a marketing problem, developed a strategy and improved campaign performance.

Portfolios may be submitted as a PDF, presentation, website or Google Drive link. Confidential client information may be removed or anonymized.

Applications without a portfolio or relevant campaign examples may not be considered.

Who We're Looking For

We value people who are analytical, creative, proactive and results-driven.

You should be comfortable managing advertising campaigns, developing marketing plans, researching competitors and turning performance data into actionable recommendations.

Most importantly, we are looking for someone who can identify what needs to improve, explain why and develop a practical plan to achieve better results.

If you enjoy combining marketing strategy, performance advertising and creative thinking to grow an international e-commerce business, we would love to hear from you.