Marketing Manager & Brand Strategist — Cavo Bar & Bistro, Uluwatu

About the role

This is a full-spectrum marketing role for Cavo, an Italian bar & bistro in Uluwatu. You'll own social media strategy, content creation, scheduling, and community management across Instagram, Google Business, and other relevant platforms, including shooting and editing content yourself when needed. You'll build relationships with Bali lifestyle publications, food bloggers, and local curators for PR and media coverage. You'll plan and promote recurring and one-off events, being physically present to capture content live. You'll develop brand strategy around positioning, partnerships, and differentiation in a competitive market, and drive foot traffic and bookings through campaigns tied to clear KPIs.

Key responsibilities

• Own social media content strategy, creation, scheduling, and community management across Instagram (primary), Google Business, and other relevant platforms

• Shoot and edit content yourself when needed, including at events and on weekends

• Build relationships with Bali lifestyle publications, food bloggers, and local curators

• Pitch Cavo for media coverage and manage press visits

• Plan, promote, and be physically present for Cavo's recurring and one-off events, including content capture live on the night

• Develop brand positioning, pricing psychology, and partnerships with villa concierges, local businesses, DJs, and artists

• Generate ideas for how Cavo differentiates itself from competitors

• Drive foot traffic and bookings through campaigns tied to measurable outcomes

• Report regularly on KPIs and adjust strategy based on data

• Work event nights and occasional weekends when content capture or event coverage is needed

About you

• Real experience in marketing for hospitality, F&B, or a comparable consumer-facing brand

• Proven track record of driving real results for a business, not just creating content

• Strong independent thinker who can generate genuinely original ideas

• Comfortable working autonomously and reporting directly to the owner

• Understanding of KPIs and OKRs, and ability to structure work around measurable goals

• Confident content creator comfortable with phone camera, basic editing (Canva or similar), and writing engaging copy

• Proficient running Meta and Google Ads campaigns with understanding of ROAS

• Able to set up, manage, and optimize paid campaigns independently

• Willing and available to work event nights and occasional weekends

• Genuine understanding of or strong interest in the Uluwatu/Bali hospitality scene and its customer base

About us

Cavo is an Italian bar & bistro in Uluwatu built on real food, real hospitality, and a genuine point of difference in a market saturated with Italian restaurants. In just 4 months we've built a 5-star reputation on Google with 145+ reviews and a loyal regular base. With only 30 seats, our edge isn't size, it's atmosphere: we want Cavo to be the kind of place people don't just eat at, but stay at — ordering another round, sticking around for the music, treating a Tuesday night the way most people treat a Saturday. Whether that's through our weekly Vinyl & Vino night, daily music, or ideas we haven't even thought of yet, we're looking for someone who can help turn a small room into a big reputation.

Benefits

• Quarterly performance bonus of up to 15% of monthly wage, paid out proportionally based on KPI achievement

• Salary review available after initial 3 month probation contract

• Time off in lieu arranged for weekend event coverage