Marketing Executive - F&B

Marketing Executive – F&B Multi-Outlet

We are looking for a strategic and hands-on Marketing Executive to lead marketing initiatives across multiple F&B outlets under Trattoria Oma Elly.

Responsibilities:

• Develop and execute marketing strategies to increase sales, customer traffic, and brand awareness across multiple outlets.

• Lead marketing campaigns, promotional calendars, and marketing budgets, while evaluating campaign effectiveness and ROI.

• Build and maintain strategic partnerships with media, KOL/influencers, communities, malls, and corporate partners.

• Develop brand positioning and ensure consistent brand communication across all channels.

• Oversee social media, digital advertising, CRM, and other digital marketing initiatives to acquire new customers and increase repeat visits.

• Monitor market trends, customer behavior, and competitor activities to identify new marketing opportunities.

• Work closely with Operations and other departments to ensure marketing initiatives support overall business objectives.

Requirements:

• Minimum Bachelor’s degree (S1) in Marketing, Business Management, Communications, or a related field.

• Minimum 1-2 years of experience in marketing, preferably within F&B, hospitality, lifestyle, or retail industries.

• Proven experience in developing and executing marketing strategies for multiple outlets or brands.

• Strong understanding of F&B marketing, brand development, digital marketing, social media, and CRM.

• Strong network and experience in managing relationships with KOLs/influencers, media, communities, malls, and corporate partners.

• Experienced in managing marketing campaigns, promotional activities, and budgets.

• Strong analytical, communication, negotiation, and leadership skills.

• Able to work in a fast-paced, dynamic F&B environment.

• Willing to move between outlets as required and work on operational schedules, including 6 days on / 1 day off.