Marketing Campaign Manager

About the role

MDS Retailing is looking for a creative and commercially driven Marketing Campaign Manager to develop and execute integrated campaigns that strengthen brand engagement, drive traffic, and support business growth. This role will lead campaigns from ideation to execution and evaluation, bringing together digital, social media, promotional, and in-store activations while collaborating closely with cross-functional teams.

Key responsibilities

• Develop integrated marketing campaigns aligned with brand and commercial priorities.

• Translate business objectives into compelling campaign concepts, communication themes, and activation plans.

• Manage end-to-end campaign execution across digital, social media, offline, and in-store channels.

• Drive promotional and store activation initiatives to increase customer engagement and store traffic.

• Provide direction for campaign content and organic social media initiatives to ensure consistent brand communication.

• Coordinate closely with Content & Brand Communication, Digital Growth & Performance Marketing, Merchandising, and Store Operations for seamless campaign execution.

• Manage campaign timelines, priorities, budgets, agencies, vendors, and other execution partners.

• Monitor campaign performance, evaluate results, and translate insights into recommendations for future campaigns.

• Coordinate and guide Campaign Executives and creative resources to ensure timely and high-quality delivery.

Requirements:

• Bachelor's degree in Marketing, Communication, Business, Digital Marketing, or related field.

• 5–7 years of experience in marketing, campaign management, brand marketing, or marketing communication.

• Proven experience developing and executing integrated marketing campaigns across online and offline channels.

• Strong understanding of social media, content direction, promotional campaigns, and store activations.

• Strong creative thinking with the ability to translate business objectives into engaging campaign ideas.

• Good campaign performance analysis and budget management capabilities.

• Strong project management, stakeholder management, and communication skills.

• Able to manage multiple campaigns in a fast-paced environment.

• Experience in retail, fashion, or agency environments is highly preferred.