KOL Specialist

About the role

This role involves developing and maintaining relationships with KOLs, influencers, and content creators, and planning, coordinating, and executing KOL/influencer marketing campaigns from end to end.

Key responsibilities

• Develop and maintain relationships with KOLs, influencers, and content creators

• Identify and recruit suitable KOLs based on brand target audience and campaign objectives

• Plan, coordinate, and execute KOL/influencer marketing campaigns from end to end

• Negotiate collaboration terms, rates, and deliverables with KOLs

• Coordinate content creation and ensure deliverables meet campaign requirements

• Monitor and evaluate campaign performance, including reach, engagement, and conversion

• Stay updated on social media trends, influencer trends, and relevant content creators

• Work closely with the marketing and social media teams to support brand and campaign goals

About you

• Minimum 1–2 years of experience in KOL Specialist

• Fluent in English, both written and verbal, for daily communication

• Strong communication and negotiation skills

• Good understanding of social media platforms and influencer marketing

• Able to identify KOLs/influencers that match specific target audiences

• Strong organizational skills and attention to detail

• Able to manage multiple campaigns and deadlines effectively

• Proactive, creative, and able to work independently as well as in a team

• Experience working with KOL/influencer campaigns is highly preferred