KOL & Affiliate Manager

Job Description

• Develop and execute KOL & Affiliate strategies to increase brand awareness, engagement, and sales.

• Build and maintain strong relationships with KOLs, influencers, affiliates, agencies, and partners.

• Select KOLs and affiliates based on target audience, campaign objectives, and budget.

• Manage campaigns end-to-end, from briefing and negotiation to execution and performance evaluation.

• Develop affiliate programs to drive GMV and conversion.

• Monitor and analyze KOL & Affiliate performance based on reach, engagement, conversion, and revenue.

• Manage campaign budgets and ensure all campaigns run according to targets and timelines.

• Conduct research on KOL, influencer, affiliate, and competitor trends to develop relevant strategies.

• Collaborate with Marketing, Creative, Content, and Sales teams to support brand initiatives.

Qualifications

• Minimum 3–5 years of experience in KOL, Influencer Marketing, Affiliate Marketing, or a related role.

• Proven experience managing KOL & Affiliate campaigns end-to-end.

• Strong understanding of the KOL, influencer, and affiliate ecosystem, particularly across TikTok, Instagram, and e-commerce platforms.

• Strong negotiation and relationship management skills.

• Experienced in analyzing campaign performance and using data to develop strategies.

• Good understanding of social media trends, content, and digital marketing.

• Able to work with targets, budgets, and deadlines.

• Strong communication, coordination, and problem-solving skills.

• Experience in the beauty, fragrance, FMCG, or lifestyle industry is a plus.