International Healthcare Digital Marketing Specialist

About the Role

We are looking for an International Healthcare Digital Marketing Specialist to support our international medical referral business, focusing on Indonesia and Southeast Asia. The successful candidate will be responsible for digital advertising, social media management, brand promotion, and qualified lead generation for healthcare services and international medical treatment solutions in China.

Key Responsibilities

• Develop and execute digital marketing strategies for international healthcare services.

• Plan, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.

• Generate qualified leads through paid media, social media, and search engine marketing.

• Create and coordinate promotional content, including hospital profiles, medical services, treatment processes, health education, and patient service stories.

• Manage social media accounts, content calendars, publishing, and audience engagement.

• Collaborate with design, video production, and medical teams to develop advertising creatives, short videos, promotional materials, and landing pages.

• Monitor advertising budgets and campaign KPIs, including CPC, CPL, CPA, CTR, conversion rate, and ROAS.

• Prepare regular campaign performance reports and recommendations for optimization.

• Research Indonesian consumer behavior, market trends, and competitor activities.

• Ensure promotional materials are accurate and comply with applicable healthcare advertising and privacy requirements.

Requirements

• 2–4 years of experience in digital marketing, performance marketing, paid advertising, or social media marketing.

• Hands-on experience managing campaigns on at least one or two platforms: Meta Ads, Google Ads, or TikTok Ads.

• Good understanding of lead generation, campaign optimization, and digital marketing analytics.

• Familiarity with the Indonesian digital landscape and local consumer behavior.

• Strong analytical skills and the ability to interpret campaign performance data.

• Basic copywriting and content planning skills.

• Fluent in Indonesian and able to communicate professionally in English.

• Ability to independently plan, execute, monitor, and evaluate digital marketing campaigns.

Preferred Qualifications

• Experience in healthcare, hospitals, clinics, medical aesthetics, medical tourism, insurance, cross-border services, or other high-value service industries.

• Previous experience targeting Indonesian consumers for international services.

• Chinese language proficiency.

• Experience collaborating with creative, sales, business development, or medical teams.