Head Of Marketing

Head of Marketing

Our growing restaurant and lifestyle group is looking for a strategic and creative Head of Marketing who is passionate about elevating customer experiences and building memorable brands across Din Tai Fung and other lifestyle concepts.

We are seeking a marketing leader with a proven ability to grow strong lifestyle, culinary or hospitality brands, combined with the agility to thrive in a fast-paced and evolving environment.

Passionate about creating memorable customer experiences, developing great teams, and collaborating with a dedicated team? We would love to hear from you!

What you will do

·        Lead the marketing team to strengthen each brand’s identity to drive awareness, customer engagement and business growth.

·        Lead digital initiatives and customer-engagement programs, including customer loyalty strategies, product launches, promotional campaigns and events.

·        Analyze online and offline customer journeys and develop strategies to increase traffic, conversion, retention and repeat visits.

·        Manage multiple brands simultaneously while ensuring that each maintains a distinct and impactful market identity.

·        Develop and manage CRM and customer-engagement initiatives to support customer acquisition, retention and loyalty.

·        Use customer insights, market trends and campaign data to improve marketing effectiveness and the overall guest experience.

·        Monitor, analyze and report brand and campaign performance.

·        Oversee Digital Marketing team and social media ecosystem.

·        Manage marketing budgets and ensure effective resource allocation and ROI.

·        Lead, mentor and collaborate with the marketing team to achieve overall business goals.

What you bring

-        Minimum 5 years of experience as a Marketing Manager or in a comparable marketing leadership role.

-        Proven experience developing and managing successful lifestyle, F&B, restaurant or hospitality brands.

-        Experience managing multiple brands, outlets or marketing projects.

-        Strong strategic and executional skills, with a track record of increasing brand awareness and customer engagement.

-        Strong understanding of digital marketing, social media, CRM and customer-engagement strategies.

-        Experience using customer data, market insights and campaign analytics to guide decision.

-        Highly creative, data-driven and results-oriented.

-        Strong communication and collaboration skills. English proficiency is an advantage.

If you are passionate about elevating customer experiences and building memorable restaurant and lifestyle brands, we would love to hear from you.