Head of Marketing

- Managing Meta Ads (Facebook & Instagram)

- Setting up, managing, and optimizing Google Ads campaigns

- Planning and running digital marketing campaigns and promotions

- Monitoring ad budgets, reach, clicks, conversions, and sales results

- Testing different ads, audiences, and creatives to improve performance

- Analyzing marketing results and suggesting ways to increase sales

SEO & WEBSITE OPTIMIZATION

- Improving website SEO to increase organic traffic from Google

- Researching relevant keywords for our products and target audience

- Optimizing product pages, titles, meta descriptions, and website content

- Identifying opportunities to improve Google search rankings

- Monitoring website traffic and SEO performance through Google Analytics and Google Search Console

CRM & EMAIL MARKETING

- Managing and updating the customer database (CRM)

- Managing email marketing campaigns through Klaviyo

- Creating newsletters, promotional emails, and product launch campaigns

- Setting up automated email flows, such as welcome emails, abandoned cart reminders, and post-purchase follow-ups

- Segmenting customers based on purchase history and behavior

- Creating loyalty campaigns to encourage repeat purchases

- Tracking email open rates, clicks, conversions, and revenue

SALES & BRAND GROWTH

- Developing strategies to increase online sales and customer retention

- Following up with potential customers and encouraging purchases

- Planning seasonal promotions, special offers, and product launches

- Researching new sales channels, target markets, and business opportunities

- Finding potential brand collaborations, influencers, and partnerships

- Tracking sales performance and identifying opportunities for growth

SOCIAL MEDIA & CONTENT SUPPORT

- Planning content around campaigns, launches, and promotions

- Working with the team to create content for ads and marketing campaigns

- Analyzing which content performs best and using the insights to improve results

EVENTS & OFFLINE MARKETING

- Researching potential events, festivals, markets, and pop-ups in Bali and other relevant locations

- Supporting event marketing and promotional campaigns

- Helping prepare stock and products for events when needed

- Selling in person at events, markets, festivals, and pop-ups when required

- Collecting customer feedback and contacts to support future marketing and CRM campaigns

REPORTING & PERFORMANCE

- Preparing regular marketing reports covering ads, website traffic, email campaigns, and sales

- Tracking key performance indicators (KPIs) and marketing budgets

- Using data to understand what is working and what needs improvement

- Suggesting new strategies to increase revenue, customer retention, and brand awareness