General Manager Sales

About the Company

PT Suara Visual Indonesia (SVI) is an established Indonesian company founded in 1980, originally operating as Melodia, a musical instrument retailer. Today, SVI has expanded into the distribution of musical instruments and professional audio equipment, visual display solutions, and Audio Visual (AV) system integration.

Through its business divisions, including Melodia, Vannoe, and CSA, SVI serves a broad network of dealers, business customers, project clients, and institutional customers across Indonesia.

Job Summary

We are looking for an experienced General Manager – Sales to lead sales operations across multiple business channels, drive revenue growth, achieve sales targets, and expand market opportunities across SVI's business divisions.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue targets and increase market share.

• Lead sales performance across distribution, B2B projects, and B2C retail (offline and online/e-commerce).

• Identify new business opportunities, develop strategic partnerships, and expand customer networks.

• Monitor sales targets, KPIs, forecasts, and profitability, implementing corrective actions when needed.

• Lead, develop, and evaluate sales managers and their teams.

• Analyze market trends, customer needs, and competitor activities to strengthen business performance.

• Collaborate with management and other departments to support business growth.

Requirements

• Bachelor's degree (S1) in any major.

• Minimum 8 years of sales experience, with a proven track record of achieving sales targets.

• Strong leadership experience in managing sales teams and driving business performance.

• Experience across distribution, B2B project sales, and B2C retail, covering both offline and online/e-commerce channels.

• Experience in Pro Audio Visual, professional audio, and musical instruments is highly relevant.

• Experience in IT or consumer electronics is an advantage.

• B2G/government sales and e-Catalogue/LPSE experience is an advantage but not mandatory.

• Good English communication skills.

• Strong strategic thinking, negotiation, analytical, and business development skills.

Benefits

• Competitive salary package commensurate with experience and qualifications.

• Performance-based bonus and sales incentives, subject to company policy.

• Strategic leadership role with direct impact on business growth and sales performance.

• Opportunity to shape sales strategy and lead multiple business channels.