E-commerce Growth & Strategy

Key Responsibilities

• Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (Shopee, Tokopedia, Lazada, TikTok Shop): traffic, product visitors, click-through rate, conversion rate, average order value, and add-to-cart rate.

• Diagnose the root causes behind performance dips or plateaus — whether it's listing quality, pricing, stock availability, ads efficiency, or competitor activity — and back up findings with data.

• Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue.

• Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results.

• Build and maintain regular performance dashboards and reports for management, highlighting channel health, wins, and risks.

• Run competitor and market benchmarking across marketplaces to identify new opportunities.

• Design and run A/B tests or pilot initiatives on listings and promotions, and measure their impact.

• Stay current on marketplace platform algorithm changes, new features, and best practices across Shopee, Tokopedia, Lazada, and TikTok Shop.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, or a related field.

• 2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop).

• Strong analytical skills; comfortable working with marketplace seller-center dashboards (Shopee Seller Center, Tokopedia Seller Center, Lazada Seller Center, TikTok Shop Seller Center), Excel/Google Sheets, and other analytics tools.

• Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV — and how they connect to revenue.

• Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus.

• Strong problem-solving mindset — able to translate data into clear, actionable recommendations.

• Good communication and cross-functional collaboration skills.

• Detail-oriented, proactive, and comfortable working in a fast-paced, target-driven environment.