Marketplace Ads

Main responsibility:

Manage and optimize paid advertising campaigns across platforms such as Shopee Ads, Tokopedia Ads, TikTok Ads, etc., with the goal of generating profitable sales/leads.

Key responsibilities:

• Plan and execute paid advertising campaigns.

• Set up campaigns, audiences, budgets, creatives, pixels/events, and tracking.

• Monitor daily campaign performance.

• Optimize campaigns based on CPA, ROAS, conversion rate, CTR, CPC, and other metrics.

• Test different audiences, creatives, offers, landing pages, and campaign structures.

• Analyze customer acquisition costs and revenue generated from advertising.

• Work with creative/content teams to develop high-performing ad creatives.

• Identify underperforming campaigns and take corrective action.

• Prepare weekly/monthly performance reports.

• Manage and scale advertising budgets responsibly.

• Conduct competitor and market research.

• Continuously test new approaches to improve acquisition efficiency.

Requirements (Must have):

• 1–3+ years experience managing paid advertising campaigns.

• Hands-on experience with Shopee , Tiktok and Tokopedia Ads Manager.

• Experience with at least one additional platform such as Shopee Ads or TikTok Tokopedia Ads.

• Strong understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR.

• Able to analyze campaign data and make optimization decisions.

• Comfortable managing advertising budgets.

• Understanding of conversion tracking, pixels/events, UTM parameters, and attribution.

• Strong Excel/Google Sheets skills.

• Analytical and commercially minded.

• Able to communicate campaign performance clearly.