Brand Marketing & E-Commerce Specialist

About the role

Brand Marketing & E-Commerce Specialist position handling marketing development for Dooglee and TuuTuu brands. The role combines brand strategy, digital marketing, e-commerce, retail activation, and offline marketing with a data-driven and sales-oriented approach. This is not solely a social media management position. The candidate will be involved in campaign planning, digital advertising, marketplace management, product launches, events, and marketing programs for stores and resellers.

Key responsibilities

• Develop and execute monthly marketing plans for Dooglee and TuuTuu

• Design campaigns for product launches, promotions, seasonal campaigns, events, and brand activities

• Determine target audience, campaign objectives, key messages, promotion mechanics, CTAs, and marketing channels

• Manage and optimize Meta Ads hands-on

• Monitor and evaluate campaigns based on CTR, CPC, CPM, CPA, conversion rate, ROAS, and sales

• Manage and develop marketplaces such as Shopee, Tokopedia, TikTok Shop, and other e-commerce channels

• Plan marketplace promotions, vouchers, bundles, gifts with purchase, and conversion programs

• Create content plans and creative briefs for Graphic Designers and Creative Teams

• Plan marketing programs for stores, resellers, retail partners, and offline channels

• Coordinate with Sales, Graphic Designers, Creative Teams, Customer Service, vendors, KOLs, and relevant parties

About you

• Minimum D3/S1 education in Marketing, Business, Communication, Management, or related fields

• Minimum 2 years of experience in Brand Marketing, Digital Marketing, Performance Marketing, E-Commerce, or similar positions

• Hands-on experience using Meta Ads Manager (required)

• Understanding of digital marketing funnel from awareness to traffic to leads to conversion to sales

• Understanding of metrics such as CTR, CPC, CPM, CPA, Conversion Rate, and ROAS

• Experience managing marketplaces such as Shopee, Tokopedia, and/or TikTok Shop

• Ability to create marketing plans and campaign strategies independently

• Strong data analysis capabilities and commercial mindset

• Ability to create clear creative briefs for Graphic Designers and Creative Teams

• Strong communication, coordination, and project management skills

About us

PT. Dooglee Grup Indonesia is opening an opportunity for a Brand Marketing & E-Commerce Specialist position.