Digital Marketing Specialist

About the Role

PT Delta Prima Makmur is looking for a proactive and creative Digital Marketing Specialist to manage and develop the company's digital marketing channels. The ideal candidate will be responsible for website management, digital advertising, social media platforms, and lead generation to support the company's business growth.

Key Responsibilities

• Website Management: Maintain and update the company website, including product information, machine specifications, promotional content, and landing pages.

• Digital Advertising: Plan, execute, monitor, and optimize advertising campaigns through Meta Ads (Facebook and Instagram) and other relevant digital advertising platforms.

• Social Media Management: Manage the company's social media accounts, including TikTok, Instagram, Facebook, and LinkedIn.

• Content Development: Create and coordinate engaging digital marketing content, including promotional graphics, short videos, product presentations, and campaign materials.

• Lead Generation: Develop digital marketing strategies to attract potential customers and generate qualified business leads.

• Campaign Performance: Monitor advertising performance, website traffic, engagement, cost per lead, and conversions. Prepare regular performance reports.

• Market Research: Conduct competitor analysis and identify opportunities to improve digital marketing performance.

• Team Collaboration: Work closely with the sales team to support marketing campaigns and generate potential customer inquiries.

Requirements

• Previous experience in digital marketing, website management, or online advertising is preferred.

• Familiarity with Meta Ads Manager and social media management.

• Basic understanding of website management, SEO, and digital analytics.

• Experience with TikTok and short-form video content is an advantage.

• Knowledge of WordPress, Google Ads, Google Analytics, Canva, or video editing tools is an advantage.

• Strong analytical, communication, and organizational skills.

• Creative, proactive, detail-oriented, and able to work independently.

• Fresh graduates with relevant skills and a strong portfolio are welcome to apply.

Preferred Qualifications

• Experience in B2B marketing or lead generation.

• Experience in industrial, manufacturing, machinery, or technical product marketing.

• Ability to evaluate campaign performance and recommend data-driven improvements.

Work Schedule

Monday–Friday, 08.00–17.00 WIB.