Digital Marketing & Social Media Manager

About the role

We are looking for a talented, creative and highly motivated Digital Marketing & Social Media Manager to oversee the online presence of our growing collection of hospitality, wellness and lifestyle brands. This is an exciting opportunity for someone who loves hospitality, design, travel, wellness and digital storytelling. We are looking for someone who can bring fresh ideas, develop strong brand identities and take ownership of our digital marketing activities across multiple businesses.

Key responsibilities

• Manage Instagram, Facebook, TikTok and other relevant social media platforms across our brands

• Develop and execute individual social media strategies for each business

• Create monthly content calendars and manage publishing schedules

• Produce engaging Instagram Reels, Stories, carousels and feed posts

• Write compelling, engaging and professional English captions

• Maintain a consistent and premium visual identity for each brand

• Monitor engagement, respond to comments and manage relevant social media enquiries

• Develop creative concepts for social media campaigns

• Edit photography and video content into high-quality social media material

• Create visually appealing graphics using Canva, Adobe Creative Suite or similar tools

• Plan, manage and optimise Meta advertising campaigns across Instagram and Facebook

• Support Google Ads campaigns and other relevant digital advertising initiatives

• Develop marketing campaigns to increase brand awareness, website traffic, enquiries and direct bookings

• Oversee and coordinate content updates across our websites

• Develop monthly marketing plans for each brand

• Track social media growth, engagement, website traffic and advertising performance

• Provide monthly performance reports with clear recommendations

About you

• Based in Bali, Indonesia

• Minimum 3 years of experience in social media management or digital marketing

• Excellent written and spoken English

• Strong understanding of Instagram, Facebook, TikTok and digital marketing

• Proven experience managing multiple social media accounts

• Excellent visual taste and understanding of premium branding

• Strong video editing and graphic design skills

• Experience with Meta Business Suite, Canva and relevant content creation tools

• Highly organised, proactive and capable of working independently

• Comfortable managing multiple projects and meeting deadlines

Benefits

• Competitive monthly salary based on experience

• Flexible working arrangements

• The opportunity to work directly with the founder

• Creative freedom and the ability to bring your own ideas to life

• Exposure to multiple premium hospitality and lifestyle brands

• The opportunity to develop and grow with an expanding business portfolio

• A collaborative working environment that values initiative, creativity and results

About us

Our portfolio includes Harding Boutique Hotels, a luxury boutique beachfront hotel in Ahangama, Sri Lanka; Mr. M Rooftop, a contemporary rooftop restaurant and bar specialising in Asian fusion cuisine; trish. Wellness, a modern wellness and massage concept focused on relaxation, recovery and wellbeing; Harding Boutique Villas, an upcoming collection of luxury private villas in Sri Lanka; and Harding Advisory, a boutique advisory business focused on hospitality, property development and investment in Sri Lanka.