Social Media & Digital Marketing Specialist

Social Media & Digital Marketing Specialist

Company: Gaynav Pte Ltd

Department: Marketing & Communications

Employment Type: Full-time

About the Role

Gaynav is looking for a creative, proactive, and results-driven Social Media & Digital Marketing Specialist to manage our social media platforms and digital advertising campaigns.

The ideal candidate will be responsible for creating and publishing engaging content, managing paid advertisements, create strategy & monitoring campaign performance, and helping Gaynav grow its online presence, audience engagement, and business results.

Social Media Scope:

• Manage and maintain Gaynav's social media accounts, including Instagram, Facebook, TikTok, and other relevant platforms.

• Plan, schedule, and publish regular social media posts, stories, reels, and other content.

• Develop monthly content calendars aligned with marketing goals and brand guidelines.

• Write engaging captions and create promotional content that resonates with our target audience.

• Monitor comments, messages, engagement, and audience growth.

Digital Advertising Scope:

• Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.

• Develop and test different ad creatives, copy, audiences, and campaign strategies.

• Monitor advertising budgets and key performance indicators (KPIs), including reach, clicks, leads, conversions, and return on ad spend (ROAS).

• Analyze campaign performance and recommend improvements to maximize results.

• Prepare regular reports on advertising performance and marketing effectiveness.

Content Creation & Marketing Scope

• Create or coordinate the production of engaging visual and written content for social media and advertising campaigns.

• Use tools such as Canva, Photoshop and basic video-editing software to produce marketing materials.

• Collaborate with the team to develop promotional campaigns and marketing initiatives.

• Stay up to date with social media trends, digital marketing tools, and competitor activities.

Requirements:

• Previous experience in social media management, digital marketing, or paid advertising.

• Be able to speaks English is a must

• Practical knowledge of Meta Ads Manager; experience with Google Ads is an advantage.

• Familiarity with social media platforms, content planning, and digital marketing analytics.

• Ability to create engaging captions, promotional content, and social media creatives.

• Basic graphic design and video-editing skills; Canva proficiency is an advantage.

• Strong analytical, organizational, and time-management skills.

Preferred Qualifications

• Experience managing paid advertising campaigns with measurable results.

• Familiarity with Google Analytics, tracking conversions, and campaign reporting.

• A portfolio or examples of previous social media content and advertising campaigns.

Interested candidates are invited to submit their CV and, if available, a portfolio or examples of previous social media work and advertising campaigns. You can also reach us out on info@gaynav.com and send related documents to us.