Digital Marketing Manager

Develop, implement and manage comprehensive digital marketing strategies across all online platforms, including social media, search engines, email marketing and the company website

Create and oversee engaging content calendars and campaigns that showcase the resort's offerings, amenities and unique value propositions

Manage and optimise search engine marketing (SEM) and search engine optimisation (SEO) initiatives to increase online visibility and drive qualified traffic

Execute targeted social media campaigns across platforms such as Instagram, Facebook, TikTok and LinkedIn to build brand awareness and community engagement

Monitor, analyse and report on key digital marketing metrics and KPIs, providing actionable insights to inform strategy refinement

Collaborate with creative teams to produce high-quality visual content, videos and copywriting that align with brand guidelines

Manage digital advertising budgets, ensuring optimal return on investment across paid channels

Conduct competitor analysis and stay abreast of digital marketing trends and best practices within the hospitality industry

Liaise with booking platforms, travel agencies and tourism partners to maximise distribution and visibility

Monitor customer feedback and online reputation, responding promptly to reviews and enquiries