Digital Commerce & Growth Manager

Job Purpose

Lead the transformation of Panorama JTB's digital platforms from informational channels into high-performing online sales channels. Responsible for developing digital business strategies, increasing online bookings, optimizing customer journeys, and driving sustainable revenue growth across the website, mobile application, and other digital touchpoints.

Key responsibilities

A. Digital Business Development & Revenue Growth

• Develop and execute digital commerce strategies to generate online bookings and sales.

• Establish online sales targets, budgets, and revenue forecasts.

• Identify new online revenue opportunities, digital distribution channels, and strategic partnerships.

• Develop online-exclusive promotions, product bundles, and digital sales campaigns.

• Collaborate with product divisions to identify tour packages best suited for online sales.

B. Website & App Commercial Development

• Lead the commercial requirements for website and mobile app development.

• Work with IT, UI/UX, and external developers to improve the online booking experience.

• Develop the customer journey from product discovery to inquiry, booking, payment, and post-purchase service.

• Prioritize functionalities that improve sales conversion.

• Monitor platform performance, customer behavior, and booking abandonment.

C. Digital Customer Acquisition & Conversion

• Collaborate with Marketing to drive qualified traffic through SEO, SEM, paid media, social media, and CRM campaigns.

• Improve conversion rates from website and app visitors into inquiries and confirmed bookings.

• Implement lead generation, retargeting, and abandoned-booking recovery strategies.

• Develop personalized offers, loyalty campaigns, and repeat-booking initiatives.

D. Digital Sales Operations

• Establish efficient workflows for online inquiries, booking confirmation, payment, and fulfillment.

• Coordinate with Sales, Product, Operations, Finance, and Customer Service.

• Ensure competitive pricing, accurate product information, and online inventory availability.

• Develop customer service standards for digital inquiries and transactions.

E. Performance & Analytics

• Monitor digital revenue, conversion rate, acquisition costs, average booking value, and profitability.

• Build digital business dashboards and performance reports.

• Analyze customer behavior and continuously optimize digital sales performance.

• Recommend commercial and technology improvements based on measurable results.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Business, or related field.

• Minimum 5–7 years of experience in e-commerce, digital business, online sales, or growth management.

• Proven experience generating revenue through websites, apps, or digital platforms.

• Strong understanding of digital marketing, conversion optimization, customer acquisition, and online sales funnels.

• Experience working with technology, product, and marketing teams.

• Strong commercial, analytical, and project management skills.

• Familiarity with GA4, CRM, performance dashboards, and digital commerce tools.

• Experience in travel, OTA, hospitality, lifestyle, or consumer e-commerce is an advantage.