Coordinator - Digital Media (Summarecon Mall Kelapa Gading)

Bachelor’s degree in Marketing, Communications, Public Relations, or related fields.

Minimum 3 years of experience in Social Media, Digital Marketing, or related roles. Experience in retail, lifestyle, fashion, events, or creative industries is preferred.

Good command of English, both written and verbal.

Proven experience in developing and executing social media campaigns, with a strong understanding of content strategy, copy writing, and visual content direction.

Strong knowledge of social media platforms, digital trends, audience engagement, and paid advertising (Ads).

Familiarity with analytic tools and reporting dashboards, with the ability to monitor performance metrics, evaluate campaign effectiveness, and provide actionable insights to optimize results.

Able to work independently and collaborate effectively with teams.

Develop and execute digital media strategies and campaigns across multiple social media platforms (Instagram, TikTok, Youtube & Threads)

Oversee social media operations, content creation initiatives, and influencer partnerships while managing content planning, editorial calendars, and campaign execution to ensure brand consistency across all platforms.

Manage and optimize paid advertising campaigns by monitoring performance, refining targeting, and ensuring effective budget allocation.

Ensure all published content (visual, audio, etc) aligns with branding guidelines.

Coordinate with creative teams, agencies, and partners to ensure effective communication delivery.