Content Production

About the role

The Content Production Executive is responsible for leading the end-to-end execution of high-quality visual content for BAKED. within the Brand & Creative division, reporting directly to the Head of Brand & Creative. Driven by strong core competencies in both videography and photography, this role transforms creative concepts into compelling visual assets—including product shoots, campaign videos, and lifestyle imagery. The ideal candidate blends technical mastery in camera operation, lighting, framing, and post-production editing with a keen aesthetic eye to elevate BAKED.'s unique brand identity and drive engagement across all media channels.

Key responsibilities

• Direct, capture, and execute professional photo shoots for new menu launches, retail products, and lifestyle branding.

• Film high-quality short-form and long-form video content (Reels, TikToks, brand stories, event recaps) showcasing BAKED.'s Coffee, Pastry, Bakery, and vibe.

• Set up and manage studio and on-location lighting, camera gear, audio equipment, and prop styling to ensure high production value.

• Edit and retouch photo assets for color accuracy, composition, and brand aesthetic alignment.

• Perform video post-production including color grading, audio mixing, pacing, transitions, and adding motion graphics or typography.

• Organize, archive, and manage digital asset libraries to ensure easy access to final files for the marketing team.

• Collaborate with the Head of Brand & Creative to translate marketing strategies and creative briefs into visual storyboards and shot lists.

• Research creative trends, visual styles, and content formats relevant to the F&B and lifestyle industry.

• Ensure all visual outputs strictly align with BAKED.'s visual identity, tone, and quality standards across all digital channels.

• Maintain, inspect, and safely manage all internal camera, lighting, audio, and production equipment.

About you

• Minimum 2-4 years of proven experience as a Photographer, Videographer, or Visual Content Creator within the F&B, hospitality, lifestyle, or creative agency industries.

• Bachelor's degree or Diploma in Film/Media Production, Photography, Visual Communication Design (DKV), Broadcasting, or a related creative field preferred.

• Deep technical expertise and hands-on mastery in camera operations (DSLR/Mirrorless), studio and natural lighting setups, audio recording equipment, and prop styling specifically for food and lifestyle shoots.

• Highly proficient in industry-standard editing software, including Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects) and mobile editing tools (CapCut, DaVinci Resolve).

• Strong understanding of digital content trends, social media video formats (Instagram Reels, TikTok), viral storytelling techniques, and visual brand identity execution.

• Strong creative problem-solving and adaptability, with the ability to shoot on-location efficiently in fast-paced artisan cafe environments and adjust to changing lighting or operational conditions.

• Expert portfolio showcasing high-end commercial F&B photography, dynamic video editing, visual aesthetics, and creative storytelling.