Content Producer

About the role

LOPOKOPI.CO is seeking a Content Producer Lead with strong capabilities in ideation, creative direction, copywriting, and production management. This position goes beyond content creation. You will be the person who thinks about what should be created, why it should be created, how to execute it, and ensure the final result aligns with brand objectives. You will work alongside Designers, Content Producers, Performance Marketing, and Sales to produce relevant content with clear purpose.

Key responsibilities

• Develop ideas and concepts for content across various brands and industries
• Determine angle, hook, format, storytelling, and key message
• Create content plans based on client objectives and needs
• Create creative briefs and provide direction to Designers and Content Producers
• Oversee the production process from idea to final output
• Review and perform quality control on content results
• Write and develop copy for social media, websites, articles, landing pages, and other digital needs
• Understand basic SEO copywriting, including search intent, keywords, article structure, headings, and on-page SEO
• Use content insights and performance data to develop future ideas
• Coordinate with Performance Marketing for creative advertising needs

About you

• Experience in Content, Creative, Copywriting, Content Strategy, or Production
• Ability to generate ideas, not just execute briefs
• Strong storytelling and copywriting skills
• Understanding of how to create hooks that capture attention in the first few seconds
• Knowledge of basic digital marketing and SEO
• Ability to create clear and actionable creative briefs
• Ability to provide direction and feedback to creative teams
• Experience managing multiple brands or projects simultaneously
• Ability to work quickly, stay organized, and maintain quality
• Strong ownership, discipline, communication, and teamwork

About us

LOPOKOPI.CO is a digital marketing agency that has worked with 100+ brands in Indonesia and internationally since 2016. We handle various digital needs, ranging from performance marketing, content, websites, SEO, to other digital solutions. You will work with various industries and brand types. Because of this, we are looking for someone who can not only create content, but also think strategically behind that content.