Brand Strategist

BRAND STRATEGIST - MARGARIA GROUP

Responsibilities

• Develop brand strategies aligned with business and marketing objectives.

• Define brand positioning, target audience, value proposition, and key messaging.

• Conduct market, consumer, competitor, and trend analysis.

• Develop strategic direction for campaigns and brand communication.

• Collaborate with Marketing, Creative, Digital, Retail, and Product teams.

• Monitor brand performance and provide strategic recommendations.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, Branding, or related field.

• 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning.

• Strong understanding of brand positioning, consumer insights, and market trends.

• Strong analytical, strategic thinking, and communication skills.

• Creative, commercially minded, and data-driven.

• Experience in fashion, retail, lifestyle, or consumer brands is preferred.