Brand Marketing Manager – Beauty

Responsibilities

• Develop and execute marketing strategies for beauty brands across online and offline channels.

• Lead online brand marketing activities and campaigns to increase brand awareness, traffic, and sales.

• Develop strategies to leverage online marketing activities to drive offline sales and customer acquisition.

• Plan and manage marketing campaigns across platforms such as TikTok, e-commerce, social media, KOL/influencer, and other relevant channels.

• Monitor marketing performance, sales results, and customer behavior to identify growth opportunities.

• Collaborate with sales, e-commerce, KOL, creative, and offline teams to ensure integrated marketing execution.

• Support the brand's expansion from online channels into offline channels.

• Analyze campaign performance and provide recommendations for continuous improvement.

Requirements

• Minimum 1 year of relevant marketing experience, preferably in the beauty/cosmetics industry.

• Experience working with a beauty brand that has both online and offline business channels.

• Strong understanding of online brand marketing and how to convert online marketing activities into offline sales.

• Experience in developing and executing marketing campaigns.

• Strong analytical, strategic thinking, and problem-solving skills.

• Able to work independently and take ownership of marketing projects.

• Mandarin proficiency is a plus, but not mandatory.

• Willing to work in a fast-paced and dynamic environment.