Brand Manager - Beauty & Marketing Industry

Location: Bali, Indonesia | Full-time | On-site

Klara Cosmetics is looking for a commercially minded and hands-on Brand Manager to strengthen and grow our beauty brands across marketing, digital, e-commerce, creative, and customer experience.

This role is ideal for someone who combines brand strategy, marketing expertise, commercial thinking, data analysis, and strong attention to detail. You will work closely with management and coordinate with Marketing, Creative, E-commerce, Performance Marketing, and Web Development teams to ensure the brand is consistently represented and marketing activities deliver measurable results.

Key Responsibilities

Brand Strategy & Marketing

• Develop and execute brand and marketing strategies aligned with business objectives.

• Maintain consistent brand positioning, messaging, and customer experience across all channels.

• Develop marketing plans, campaigns, priorities, and key performance indicators.

• Monitor beauty industry trends, competitors, customer behaviour, and market opportunities.

• Identify opportunities to increase brand awareness, customer acquisition, retention, and revenue.

Website & Digital Experience

• Review and improve the website from a brand, UX, content, conversion, and commercial perspective.

• Evaluate website structure, landing pages, product pages, messaging, CTAs, and customer journey.

• Work with the Web Development team to implement website improvements.

• Ensure website content, visuals, promotions, and product presentation are aligned with the brand.

• Review website analytics and identify opportunities to improve performance and conversion.

Marketing Performance

• Work closely with the Performance Marketing team across Meta, Google, TikTok, and other relevant channels.

• Understand and analyse key metrics including ROAS, CAC, CTR, CPC, CPM, conversion rate, and revenue.

• Review campaign performance and identify areas for improvement.

• Use marketing and sales data to support strategic decisions.

• Ensure marketing activities are aligned with commercial objectives and brand strategy.

Creative & Content

• Provide strategic direction to the Creative and Content teams.

• Review photography, videography, social media content, campaign concepts, graphic design, and promotional materials.

• Ensure creative work is consistent with the brand identity and commercial objectives.

• Develop clear creative briefs and campaign directions.

• Maintain a consistent and premium beauty brand standard across customer touchpoints.

E-commerce

• Work closely with the E-commerce team across Shopify and other digital sales channels.

• Review product presentation, promotions, merchandising, bundles, and customer journey.

• Monitor product and sales performance and identify opportunities to improve conversion and revenue.

• Connect e-commerce insights with marketing and brand initiatives.

Team Coordination

• Coordinate Marketing, Creative, E-commerce, Performance Marketing, and relevant external partners.

• Set priorities, timelines, deliverables, and KPIs across marketing projects.

• Monitor project progress and ensure deliverables meet the required quality and deadlines.

• Facilitate effective collaboration between teams and management.

Reporting & Analysis

• Prepare regular brand and marketing performance reports for management.

• Analyse website, marketing, e-commerce, campaign, and sales data.

• Identify trends, opportunities, and performance gaps.

• Provide practical recommendations based on data and market insights.

Requirements

• 5+ years of experience in Brand Management, Marketing Management, Digital Marketing, or a related role.

• Experience in beauty, cosmetics, skincare, haircare, wellness, fashion, or premium consumer brands is highly preferred.

• Strong understanding of brand strategy, digital marketing, e-commerce, website optimisation, and customer experience.

• Strong analytical and commercial thinking with the ability to connect marketing activities to business results.

• Experience reviewing website performance, UX, conversion journeys, analytics, and digital customer experience.

• Strong understanding of performance marketing metrics including ROAS, CAC, CTR, CPC, CPM, and conversion rate.

• Ability to work effectively with Marketing, Creative, E-commerce, Performance Marketing, and Web Development teams.

• Strong creative judgement and understanding of premium brand presentation.

• Excellent project management, communication, and coordination skills.

• Fluent English is required, both written and spoken.

• Highly organised, proactive, detail-oriented, and comfortable working in a fast-paced environment.

• Willing to work full-time on-site in Bali.

What We Are Looking For

We are looking for someone who can think strategically while also understanding the details behind execution and performance.

You should be comfortable reviewing a website and identifying improvement opportunities, analysing marketing reports, understanding campaign performance, evaluating creative work, and connecting customer experience with commercial results.

The ideal candidate combines brand thinking, digital expertise, analytical ability, commercial awareness, and strong execution skills.

Experience working with a growing, premium, or international beauty brand will be highly valued.

Why Join Klara Cosmetics?

• Opportunity to work with a growing international beauty business.

• Work closely with management and contribute to key brand and marketing decisions.

• Exposure to brand strategy, digital marketing, e-commerce, creative, and performance marketing.

• Opportunity to help develop and strengthen a growing beauty brand across markets.

• Fast-paced environment with meaningful ownership and opportunities for professional growth.