Brand Manager

Key Responsibilities

• Develop and execute brand strategies and annual marketing plans aligned with business objectives, brand positioning, and target consumers.

• Drive brand growth and performance by identifying market opportunities, consumer trends, and competitive dynamics.

• Lead new product development and product innovation, from consumer insight and concept development to launch and post-launch evaluation.

• Develop and execute integrated marketing campaigns across relevant online and offline channels to strengthen brand awareness, consideration, and engagement.

• Monitor and analyze brand performance, sales trends, market insights, and campaign effectiveness, translating data into actionable recommendations.

• Manage the brand marketing budget and ensure effective allocation of resources to maximize business impact and ROI.

• Maintain consistent brand positioning, identity, messaging, and customer experience across all consumer touchpoints.

• Collaborate closely with cross-functional teams including Commercial, Sales/Operations, R&D, Creative, Digital, and other key stakeholders to ensure strong execution of brand initiatives.

• Conduct regular competitor and market analysis to identify emerging trends, consumer needs, and growth opportunities.

• Manage external partners and agencies when required, ensuring quality, timeline, and deliverables meet business expectations.

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communication, or a related field.

• Minimum 4–6 years of experience in Brand Management, Product Marketing, or related marketing roles, with experience managing a brand or product portfolio.

• Experience in FMCG, F&B, retail, consumer goods, or other fast-paced consumer industries is highly preferred.

• Strong understanding of brand strategy, consumer insights, product innovation, integrated marketing, and go-to-market execution.

• Demonstrated ability to translate consumer and business insights into actionable brand initiatives.

• Strong analytical and commercial mindset, with the ability to interpret sales and marketing performance data and turn insights into business actions.

• Proven experience working effectively with cross-functional teams and managing multiple projects simultaneously.

• Strong communication, presentation, stakeholder management, and project management skills.

• Creative and curious, while remaining data-driven and commercially oriented.

• Comfortable working in a fast-paced and dynamic environment, with strong ownership and execution discipline.