Brand Manager

About the Role
We’re looking for a strategic and creative Brand Manager who can translate insights into strong brand direction and impactful campaigns. In this role, you will lead the end-to-end content and brand strategy while managing a team to ensure high-quality execution.

You will play a key role in shaping how our audience perceives and connects with the brand across all platforms, with a focus on performance, consistency, and long-term growth.

Key Responsibilities

• Lead and execute overall brand and content strategy aligned with business objectives

• Oversee content planning and ensure alignment across all marketing channels

• Manage and mentor the content and creative team to deliver high-quality output

• Drive creative direction and ensure consistency in brand messaging and visual identity

• Collaborate with marketing, product, and KOL teams to integrate brand strategy into campaigns

• Oversee product launches and key campaigns from a strategic perspective

• Monitor industry trends, consumer behavior, and competitor activity to inform strategy

• Analyze performance metrics and translate them into actionable strategic insights

• Ensure continuous optimization of content and campaigns to improve engagement and conversion

• Report on performance and provide recommendations to stakeholders

Qualifications

• Bachelor’s degree in Marketing, Communication, Advertising, or related fields

• 3–5 years of experience in a managerial or leadership role within the beauty, skincare, cosmetics, personal care, or related industry

• Proven experience working with beauty brands and a strong understanding of beauty consumers, trends, and market dynamics

• Proven experience in managing teams and leading cross-functional collaboration

• Strong strategic thinking with a solid understanding of branding and content marketing

• Good understanding of digital marketing, social media, and content performance metrics

• Strong leadership, communication, and stakeholder management skills