Brand Communication Supervisor

About the role

Develop and execute integrated brand communication strategies to strengthen brand awareness, positioning, and consistency across online and offline channels. Lead and supervise the Social Media and PR & Now Media teams, ensuring effective planning, execution, and performance evaluation.

Key responsibilities :

• Develop compelling brand narratives, key messages, and communication campaigns aligned with corporate marketing objectives

• Oversee social media strategies, editorial calendars, content planning, and audience engagement to enhance brand visibility and relevance

• Manage public relations initiatives, media relations, press releases, influencer/KOL communications, and earned media opportunities

• Collaborate with the Creative & Design team to ensure consistent brand messaging and effective delivery of creative assets

• Monitor market trends, competitor activities, consumer insights, and communication performance to identify opportunities for improvement

• Evaluate communication effectiveness through relevant KPIs and provide actionable recommendations to support business growth

• Ensure all brand communications comply with corporate brand guidelines, medical advertising standards, and applicable regulations

Requirements :

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field

• Minimum 3–5 years of relevant experience in brand communication, public relations, social media, or integrated marketing communications, including team leadership experience

• Strong understanding of brand positioning, storytelling, content strategy, PR, and digital communication

• Proven ability to develop and execute integrated communication campaigns across multiple channels

• Experienced in managing social media platforms, media relations, and influencer/KOL collaborations

• Strong analytical skills with the ability to interpret communication metrics and translate insights into actionable strategies

• Excellent communication, presentation, stakeholder management, and leadership skills

• Highly organized, proactive, creative, and capable of managing multiple projects in a fast-paced environment

• Proficient in English, both written and verbal

• Experience in the beauty, aesthetic, healthcare, lifestyle, or premium consumer industries is an advantage