Marketing Communication & Branding Executive

Marketing Communication & Branding Executive (Staff)

Location: South Jakarta, Indonesia

About the Role

Sejati Group is looking for a creative, strategic, and communicative professional to join our team as a Marketing Communication & Branding Executive.

This role is responsible for developing marketing communication strategies, strengthening brand identity, and ensuring consistent brand messaging across Sejati Group's business units, including printing & packaging, lifestyle & hospitality, and automotive services.

We are looking for a candidate who can translate business strategies into creative ideas, execute well-planned marketing campaigns, and evaluate their effectiveness through measurable results.

Key Responsibilities

• Develop and execute marketing communication and branding strategies aligned with the company's business objectives.

• Plan and manage integrated marketing campaigns across digital and offline channels.

• Maintain consistent brand identity and positioning across all communication platforms.

• Develop creative concepts, copywriting, promotional materials, and storytelling that resonate with target audiences.

• Conduct market research and competitor analysis to identify opportunities to increase brand awareness and engagement.

• Coordinate with internal teams, designers, agencies, media partners, and vendors to ensure successful marketing execution.

• Monitor campaign performance, analyze data, and provide actionable recommendations for continuous improvement.

• Manage publicity, media relations, and strategic collaborations to enhance brand visibility and reputation.

Requirements

• Diploma or Bachelor's degree in Marketing, Communications, Branding, Advertising, or a related field.

• Minimum of 3 years of experience in Marketing Communications, Brand Management, or a similar role.

• Strong understanding of branding strategies, brand positioning, integrated marketing communications, and campaign management.

• Excellent copywriting, storytelling, and marketing communication skills.

• Familiarity with digital marketing trends, social media platforms, and online and offline promotional channels.

• Strong analytical skills with the ability to evaluate campaign effectiveness based on KPIs.

• Proven ability to manage multiple projects, meet deadlines, and collaborate with various stakeholders.

• Creative, proactive, detail-oriented, communicative, and highly accountable.

• A portfolio showcasing previous campaigns, branding initiatives, or marketing communication projects is an advantage.

About Sejati Group

Sejati Group is a diversified business group with operations in printing & packaging, lifestyle & hospitality, and automotive services.

We continue to grow through innovation, collaboration, and a commitment to quality. Join our team and help us strengthen our marketing communications and build distinctive brands that connect with our target markets.