Assistant Marketing Manager (Skincare, Perfume & Beauty)

Job Descriptions:

• Develop marketing plans to grow brand awareness, engagement, and sales

• Lead campaigns, product launches, promotions, and activations

• Manage brand positioning, storytelling, social media, KOL/influencer, and community activities

• Collaborate with Creative, E-commerce, Sales, and Product teams

• Manage KOLs, agencies, vendors, and marketing partners

• Monitor market trends, consumer insights, competitors, and campaign performance

• Track marketing KPIs, budget, and ROI

• Identify opportunities to strengthen the brand and drive growth

Requirements:

• S1 in Marketing, Business, Communications, Management, or related fields

• 3–5 years of experience in Marketing or Brand Management. With at least 1 year experience as Assistant Marketing Manager.

• Experience in beauty, fragrance, skincare, cosmetics, FMCG, or lifestyle preferred

• Strong knowledge of brand marketing, social media, and KOL/influencer

• Experience in campaign and product launch management

• Strong analytical, communication, negotiation, and project management skills

• Creative, proactive, commercially minded, and adaptable

• Passionate about fragrance, beauty, lifestyle, and consumer trends