Area Sales Representative (Modern Trade)

• Assist in planning and executing effective sales strategies within the assigned territory to drive revenue growth.

• Supervise and evaluate the performance of the sales team across designated areas, ensuring the achievement of sales, distribution, and promotional targets.

• Build and maintain strong, long-term relationships with outlets, distributors, and business partners to enhance product visibility and market penetration.

• Oversee the implementation of promotional activities, ensuring they align with company standards and brand guidelines.

• Analyze sales data, market trends, and regional potential to identify opportunities for growth and improve overall performance.

• Provide ongoing training, motivation, and coaching to the sales team to boost productivity, instill discipline, and enhance team effectiveness.

• Collaborate with logistics, marketing, and finance departments to ensure seamless operational execution in the field.

• Perform additional area management duties as assigned by the supervisor to support overall business objectives.

Job Requirement

• Bachelor’s degree in Marketing, Business Management, or a related field.

• Minimum of 4 years’ experience in sales and distribution in Modern Trade and Horeca channels.

• Strong knowledge of distribution channels, sales operations, and outlet management.

• Proven analytical skills with the ability to interpret sales data and develop effective area strategies.

• Excellent communication, leadership, and problem-solving skills.

• Comfortable working in a target-driven environment and willing to travel frequently within assigned areas.

• Mandarin proficiency is a plus.

• Highly disciplined, proactive, and results-oriented with a strong sense of accountability.