Young Talent Program

Tanggung jawab

Program Overview:

The Young Talent Program is a 12-month structured development Program designed for fresh graduates and early-career professionals (1–2 years of experience) who are interested in building a career in GROWTH and MARKETING. The Program is intended to strengthen the department’s entry-level talent pipeline while providing participants with hands-on experience across critical Growth functions.

Key Responsibilities:

1. Young Talent – Platform Management Specialist:

• Support day-to-day management and execution of Growth initiatives across the platform.
• Assist in coordinating platform updates, feature launches, promotions, and customer/driver journeys.
• Monitor user journeys, funnel performance, and platform-related metrics to identify issues and opportunities.
• Support in-app marketing, promotional configuration, and other platform-based Growth activities.
• Support testing of platform features, campaigns, and user journeys.
• Coordinate with Product, Tech, CRM, Marketing, Operations, MKP and other related teams to ensure timely execution.
• Maintain platform-related trackers, documentation, calendars, and follow-up items.
• Support competitor and market benchmarking to identify relevant platform opportunities.

2. Young Talent – Demand Growth Specialist:

• Support execution of demand growth initiatives across paid media, referral, and other acquisition channels.
• Assist in campaign setup, targeting, scheduling, budget tracking, and asset coordination.
• Monitor key demand metrics including installs, sign-ups, RFT, conversion, active users, retention, and reactivation.
• Support customer segmentation and identify opportunities to improve acquisition and retention.
• Support A/B testing of creatives, audiences, messaging, and campaign mechanics.
• Prepare weekly/monthly performance reports and identify key trends or optimization opportunities.
• Coordinate with Marketing, Product, MKP, Marketing Center, Finance, Operations and other related teams.
• Support competitor and market monitoring to identify new demand-generation opportunities.
• Maintain campaign trackers, calendars, documentation, and performance records.

3. Young Talent – Supply Growth Specialist:

• Support execution of driver acquisition, activation, referral, engagement, and retention Programs.
• Monitor driver funnel performance including recruitment, onboarding, activation, utilization, and retention.
• Assist in developing and executing driver incentive, referral, and engagement Programs.
• Support driver communication through CRM, WhatsApp, in-app, paid ads and other relevant channels.
• Analyze driver segments and performance to identify supply growth opportunities.
• Monitor supply availability and identify gaps across operating areas and service categories.
• Support campaign setup, targeting, scheduling, budget tracking, and performance reporting.
• Coordinate with Marketing, CRM, Data, Product, DA, DE, VB and other related teams.
• Support testing and optimization of driver campaigns, incentives, and communications.
• Prepare regular supply performance reports and maintain program trackers and documentation.
• Monitor competitor and market activities related to driver acquisition and incentives.

Persyaratan

General Requirements:

• Fresh graduate or candidate with up to 1–2 years of working experience.
• Bachelor’s degree in Marketing, Business, Management, Economics, Statistics, Communication, Information Systems, or other relevant fields.
• Strong interest in Growth, digital business, customer experience, or marketplace operations.
• Good verbal and written communication skills in Bahasa Indonesia and English.
• Basic to intermediate proficiency in Microsoft Excel, PowerPoint, and Google Workspace.
• Strong learning agility, ownership mindset, and willingness to work in a fast-paced environment.
• Detail-oriented, analytical, collaborative, proactive, and open to feedback.