Social Media Specialist [FINTECH]

Tasks & Responsibilities

• Develop, implement, and manage the company’s social media strategy,

• Achieve engagement targets, follower growth, and increased brand awareness,

• Create and curate engaging and relevant content for social media platforms,

• Write and edit posts, create graphics, and edit videos for social media campaigns,

• Manage and monitor the company’s social media accounts,

• Respond to comments, messages, and interactions from followers,

• Track and analyze the performance of social media campaigns using analytics tools,

• Prepare regular reports on performance metrics and provide recommendations for improvement,

• Work closely with the marketing, design, and content teams to align social media campaigns with the overall marketing strategy,

• Stay updated on the latest social media trends and developments to ensure strategies remain relevant and effective,

• Manage paid social media advertising campaigns, including budgeting, targeting, and optimization,

• Assist and report any work to the Head.

Qualifications & Experience

• Bachelor's Degree in Communication, Marketing, Journalism, or a related field,

• Minimum of 1-2 years of experience in social media, digital marketing, or communications,

• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.),

• Proficiency with social media analytics tools such as Google Analytics, Hootsuite, or Buffer,

• Photography and video editing skills,

• Knowledge of SEO and SEM,

• Excellent writing skills, including the ability to create engaging and informative content,

• Strong interpersonal skills and the ability to work well in a team,

• Ability to generate creative and innovative ideas for social media campaigns,

• Ability to organize and prioritize tasks effectively,

• Ability to adapt to changing social media trends and algorithms,

• Detail oriented, accurate, well organized, and able to work with target.