Social Media Specialist

About the role

Develop and manage social media content and campaigns across HGI brands. Create engaging content concepts, captions, and monthly content calendars. Manage daily social media activities and community engagement. Monitor social media trends, performance, and audience insights. Collaborate with Creative, Marketing, and Operations teams for content production. Prepare social media reports and recommendations for improvement.

Key responsibilities

• Develop and manage social media content and campaigns across HGI brands

• Create engaging content concepts, captions, and monthly content calendars

• Manage daily social media activities and community engagement

• Monitor social media trends, performance, and audience insights

• Collaborate with Creative, Marketing, and Operations teams for content production

• Prepare social media reports and recommendations for improvement

About you

• Minimum Bachelor's degree in Marketing, Communications, Creative, or related field

• Minimum 1–2 years of experience in Social Media/Content, preferably F&B or lifestyle brands

• Strong understanding of Instagram, TikTok, and other social media platforms

• Creative in developing content ideas and familiar with current social media trends

• Good communication, copywriting, and analytical skills

• Portfolio of social media/content work is preferred