Social Media Specialist

Job Description

• Plan, create, and edit short-form videos (Reels, TikToks, Shorts) and content showcasing our gold products.

• Maintain a consistent content calendar aligned with new store openings, product launches, and seasonal promotions.

• Write clear, brand-focused captions with strong calls to action.

• Respond to customer comments, messages, and inquiries about product details, store locations, and pricing.

• Drive foot traffic to physical store locations by promoting local events, store openings, and in-store promotions.

• Identify and coordinate collaborations with relevant influencers and partners.

• Track weekly engagement, reach, and audience growth metrics across platforms.

• Stay up to date on social media trends, viral audio, and retail marketing tactics.

Requirements

• Bachelor’s degree in a related field.

• 1–3+ years of experience as a Social Media Specialist, Content Creator, or similar role, with a strong short-form video portfolio.

• Social-native and highly familiar with TikTok/Instagram trends, viral content, meme formats, and online culture.

• Able to create content end-to-end: ideation, shooting, editing, hooks, captions, and CTAs.

• Comfortable appearing on camera and producing multiple content pieces per week.

• Understands what makes content perform, including hooks, timing, sounds, angles, and audience engagement.

• Basic understanding of social media metrics and able to use insights to improve content.

• Fast, creative, adaptable, open to feedback, and willing to experiment.

• Experience in retail, fintech, or consumer brands is a plus.

• Proven high-performing content (1M+ views or repeated FYP hits) and familiarity with AI tools such as Kling, Veo, ChatGPT, Claude, or Gemini are pluses.